Global and U.S. Digital Assets Leader
PwC
Matt Blumenfeld leads PwC’s digital asset efforts globally where he sits at the intersection of traditional finance and the onchain world helping institutions translate the promise of digital assets into real-world strategy and execution. Matt is a sought-after thought leader on everything from stablecoins and tokenization to crypto regulation, institutional adoption, and the future architecture of global financial markets.
Prior to joining PwC, Matt managed a team at the National Futures Association, where he was responsible for bringing the swaps market into the regulated world in the aftermath of Dodd-Frank. In that role, he designed and built a first-of-its-kind swaps surveillance system to monitor and enforce compliance across one of the largest and most complex derivatives markets in the world. Matt started his career at Morgan Stanley where he held a variety of roles across operations.
Matt graduated from the University of Wisconsin Madison and earned an MBA from University of Chicago Booth School of Business.
Without liquidity, tokenization does not work. Fragmented platforms, limited secondary markets, and inconsistent standards continue to constrain adoption. The next phase of tokenization will be defined not by issuance—but by the ability to create deep, tradable markets.
This session explores how banks, market infrastructures, and fintechs are working to unlock liquidity across tokenized assets. Topics include secondary market development, cross-platform interoperability, investor access, and the evolving role of banks as market makers and ecosystem orchestrators.